Focuses on the enhancement of the standard of the individuals and thereby of the families as well as communities through teaching, research and extension activities. It helps to improve the quality of life at micro, meso and macro levels of society with emphasis on promoting professionalism among students for mass communication, journalism, NGOs, and extension organizations. Research is being carried out on empowerment of women through SHGs, role of communication media in enhancing capacity building of women, role of NGOs in rural development, Panchayati Raj institutions, environmental issues and social issues. It aims at bridging the technological and knowledge gap between the urban and rural communities.